Our Team

John Johnson

John was born and raised in Spokane. He has been married almost 50 years to his high school sweetheart and they have four children and four grandchildren. John obtained his Bachelor of Marketing Management from Eastern Washington University in 1973. Following a fifteen year stint of upper management for a local firm, John has had his own practice in the insurance field for about 27 years starting in 1990. He has been an independent broker the entire time and has obviously seen changes in our industry.

John has been involved in a number of community activities including board member and Chairman of the Board of Northland Credit Union for a number of years. He is current President of Spokane Association of Health Underwriters. John also serves as Chairman of Team St. Luke’s Annual Golf Tournament. He and his wife have been involved with World Relief supporting legal immigrants from Serbia, Croatia, and Iran. John received his Bachelor’s degree in Marketing Management from EWU in 1973, and obtained his Master’s Degree in Biblical Studies of Christian Leadership in 2016.



Val Trca

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Val Trca is a dedicated independent insurance broker, representing a wide variety of companies in order to provide the right fit for her clients. Val specializes in the senior market, with her primary focus being Medicare plans. She handles both individual and group medical insurance for the ‘under 65’ market as well, in addition to life insurance, long-term care, critical care, annuities, dental, and vision plans.

Val graduated from Eastern Washington University with a B.A. in Business and Communications and worked in management for the Principal Financial Group in Retirement and Investor Services for 23 years. She represented Sterling Health plans as a Field Sales Manager, gaining extensive experience in the Medicare field. In 2009, Val joined Integrated Financial Services, where she is living her dream of providing education and information to help others in their insurance decision-making.



Chris Wright

That piece of advice has helped Chris through twenty years of broadcasting, and is the cornerstone of his practice as a Investment Advisor Representative and an Independent Insurance Broker, “The best place to start … is to care."

Chris' journey into finance began in 2000 in Chicago as a personal investor and trader managing his portfolio of stock and options under the tutelage of a retired owner of a Chicago brokerage firm. After a move to the Inland Northwest, John Johnson, owner of Integrated Financial Services, invited Chris to join him and Val Trca as a partner on the IFS team.



Debbie Smith

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My Love of service in the Senior Market began as an agent with Sterling Life Insurance, a leading Medicare Insurance provider in the Spokane Market from 2000-2012. Focusing on Medicare Supplements, PFFS Medicare Advantage Plans and Medicare Prescription Drug Plans, I was a leading Sales Agent and Field Sales Manager for the company achieving many sales awards during my tenure. In 2012 I became an Independent Broker and I am now pleased to offer a selection of many choices from leading companies with innovative products for my clients with Medicare Supplements, Medicare Advantage and Medicare Part D. I also offer Dental and Vision plans as a stand-alone plan or to supplement Medicare. I work with the “Under 65” market as well with Individual and Family Medical plans. Turning 65 and becoming eligible for Medicare can be confusing!

I have specialized in supporting clients who are currently on Medicare or just turning 65 for 18 years. I truly believe that listening and focusing on education to successfully navigate the choices before Medicare beneficiaries as they retire is a win win for my clients. From enrolling into Medicare to understanding their Benefits and Prescriptions options, my clients can be confident that I will help them find a plan that will be the best fit for their personal and budget needs! My goal is to make this process easy and worry free! I am a Spokane native and married to my husband, Vern, for 44 years and I am the honored parent of 4 children and 7 grandchildren.